# -*- coding: utf-8 -*- from docx import Document from docx.shared import Pt, Cm, RGBColor from docx.enum.text import WD_ALIGN_PARAGRAPH from docx.enum.table import WD_TABLE_ALIGNMENT from docx.oxml.ns import qn from docx.oxml import OxmlElement OUT = 'Метод_Дегтярева_роза.docx' GREEN = RGBColor(0x2E, 0x7D, 0x5B) ROSE = RGBColor(0xB0, 0x3A, 0x55) DARK = RGBColor(0x1A, 0x1A, 0x1A) GRAY = RGBColor(0x5F, 0x66, 0x6B) LIGHT = RGBColor(0x8A, 0x90, 0x95) def set_run(run, name='Arial', size=9, bold=False, italic=False, color=DARK): run.font.name = name run.font.size = Pt(size) run.font.bold = bold run.font.italic = italic run.font.color.rgb = color rPr = run._element.get_or_add_rPr() rFonts = rPr.find(qn('w:rFonts')) if rFonts is None: rFonts = OxmlElement('w:rFonts') rPr.append(rFonts) for attr in ('w:ascii', 'w:hAnsi', 'w:eastAsia', 'w:cs'): rFonts.set(qn(attr), name) def shade(cell, hex_color): tcPr = cell._tc.get_or_add_tcPr() shd = OxmlElement('w:shd') shd.set(qn('w:val'), 'clear') shd.set(qn('w:color'), 'auto') shd.set(qn('w:fill'), hex_color) tcPr.append(shd) def cell_margins(table, top=60, bottom=60, left=100, right=100): tblPr = table._tbl.tblPr mar = OxmlElement('w:tblCellMar') for tag, val in (('top', top), ('left', left), ('bottom', bottom), ('right', right)): el = OxmlElement('w:' + tag) el.set(qn('w:w'), str(val)) el.set(qn('w:type'), 'dxa') mar.append(el) tblPr.append(mar) def table_borders(table, color='C9D6CF', size=6): tblPr = table._tbl.tblPr borders = OxmlElement('w:tblBorders') for edge in ('top', 'left', 'bottom', 'right', 'insideH', 'insideV'): el = OxmlElement('w:' + edge) el.set(qn('w:val'), 'single') el.set(qn('w:sz'), str(size)) el.set(qn('w:space'), '0') el.set(qn('w:color'), color) borders.append(el) tblPr.append(borders) def add_line_table(cell, lines=2, width_cm=8.0, height_cm=0.5): tbl = cell.add_table(rows=lines, cols=1) tbl.autofit = False tblPr = tbl._tbl.tblPr borders = OxmlElement('w:tblBorders') for edge in ('top', 'left', 'bottom', 'right', 'insideH', 'insideV'): el = OxmlElement('w:' + edge) el.set(qn('w:val'), 'none') borders.append(el) tblPr.append(borders) for row in tbl.rows: row.height = Cm(height_cm) c = row.cells[0] c.width = Cm(width_cm) tcPr = c._tc.get_or_add_tcPr() tcBorders = OxmlElement('w:tcBorders') bottom = OxmlElement('w:bottom') bottom.set(qn('w:val'), 'dotted') bottom.set(qn('w:sz'), '4') bottom.set(qn('w:space'), '0') bottom.set(qn('w:color'), 'AFC4B9') tcBorders.append(bottom) tcPr.append(tcBorders) p = c.paragraphs[0] p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(0) p.paragraph_format.line_spacing = 1.0 def add_block(cell, num, title, prompt, color=GREEN, fill='F3F9F6', lines=2, width_cm=8.0): cell.text = '' shade(cell, fill) p = cell.paragraphs[0] p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(1) r = p.add_run(num + ' ') set_run(r, size=7.5, bold=True, color=color) r = p.add_run(title) set_run(r, size=9.5, bold=True, color=color) p = cell.add_paragraph() p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(3) p.paragraph_format.line_spacing = 1.0 r = p.add_run(prompt) set_run(r, size=7.5, color=GRAY) add_line_table(cell, lines=lines, width_cm=width_cm, height_cm=0.5) def nested_grid(cell, rows, cols, widths, header_fill='EAF4EF'): tbl = cell.add_table(rows=rows, cols=cols) tbl.autofit = False tblPr = tbl._tbl.tblPr borders = OxmlElement('w:tblBorders') for edge in ('top', 'left', 'bottom', 'right', 'insideH', 'insideV'): el = OxmlElement('w:' + edge) el.set(qn('w:val'), 'single') el.set(qn('w:sz'), '4') el.set(qn('w:space'), '0') el.set(qn('w:color'), 'D9E2DD') borders.append(el) tblPr.append(borders) for row in tbl.rows: for i, c in enumerate(row.cells): c.width = Cm(widths[i]) return tbl def build(): doc = Document() section = doc.sections[0] section.page_width = Cm(21.0) section.page_height = Cm(29.7) section.top_margin = Cm(1.3) section.bottom_margin = Cm(1.1) section.left_margin = Cm(1.4) section.right_margin = Cm(1.4) normal = doc.styles['Normal'] normal.font.name = 'Arial' normal.font.size = Pt(9) normal.font.color.rgb = DARK # Header p = doc.add_paragraph() p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(0) r = p.add_run('РОЗА') set_run(r, name='Georgia', size=20, bold=True, color=ROSE) p = doc.add_paragraph() p.paragraph_format.space_before = Pt(1) p.paragraph_format.space_after = Pt(1) r = p.add_run('Шаг 4. «Роза» • Метод Дегтярева') set_run(r, size=9, bold=True, color=GRAY) p = doc.add_paragraph() p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(1) r = p.add_run('Сделайте результат видимым и желанным. Не функция, а то, что человек почувствует.') set_run(r, size=8, italic=True, color=ROSE) p = doc.add_paragraph() p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(5) r = p.add_run('Команда: ______________________________ Продукт: ______________________________________') set_run(r, size=8.5, color=GRAY) # Main table table = doc.add_table(rows=6, cols=2) table.alignment = WD_TABLE_ALIGNMENT.CENTER table.autofit = False table_borders(table) cell_margins(table) heights = [3.0, 3.6, 2.6, 3.2, 3.0, 2.6] for i, row in enumerate(table.rows): row.height = Cm(heights[i]) for cell in row.cells: cell.width = Cm(9.0) # 01 Value (merged) c = table.cell(0, 0).merge(table.cell(0, 1)) add_block(c, '01', 'ЦЕННОСТЬ В ОДНОМ ПРЕДЛОЖЕНИИ', '«[Продукт] помогает [группа] [решить проблему] за счёт [механизм]. В отличие от [альтернатива], мы [отличие]».', lines=3, width_cm=17.2) # 02 Scenario (merged) c = table.cell(1, 0).merge(table.cell(1, 1)) c.text = '' shade(c, 'F3F9F6') p = c.paragraphs[0] p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(1) r = p.add_run('02 ') set_run(r, size=7.5, bold=True, color=GREEN) r = p.add_run('СЦЕНАРИЙ ИСПОЛЬЗОВАНИЯ') set_run(r, size=9.5, bold=True, color=GREEN) p = c.add_paragraph() p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(3) r = p.add_run('Путь человека от боли до результата. Пять шагов.') set_run(r, size=7.5, color=GRAY) scenario = nested_grid(c, 2, 5, [3.4, 3.4, 3.4, 3.4, 3.4]) scenario.rows[0].height = Cm(0.45) scenario.rows[1].height = Cm(1.55) headers = ['1. ТРИГГЕР', '2. ВХОД', '3. ДЕЙСТВИЕ', '4. РЕЗУЛЬТАТ', '5. ВОЗВРАТ'] prompts = ['Что происходит в момент боли?', 'Как человек попадает в продукт?', 'Что он делает?', 'Что получает?', 'Почему возвращается?'] for i, h in enumerate(headers): cell = scenario.cell(0, i) cell.text = '' shade(cell, 'EAF4EF') p = cell.paragraphs[0] p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(0) r = p.add_run(h) set_run(r, size=6.8, bold=True, color=GREEN) cell2 = scenario.cell(1, i) cell2.text = '' p = cell2.paragraphs[0] p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(0) r = p.add_run(prompts[i]) set_run(r, size=6.5, color=GRAY) # 03 Before / 04 After add_block(table.cell(2, 0), '03', 'ДО', 'Что человек чувствует сейчас: тревога, злость, усталость, стыд?', color=GRAY, fill='F7F8F8', lines=2, width_cm=8.2) add_block(table.cell(2, 1), '04', 'ПОСЛЕ', 'Что он почувствует с продуктом: спокойствие, контроль, гордость?', color=ROSE, fill='FDF4F6', lines=2, width_cm=8.2) # 05 MVP (merged) c = table.cell(3, 0).merge(table.cell(3, 1)) c.text = '' shade(c, 'F3F9F6') p = c.paragraphs[0] p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(1) r = p.add_run('05 ') set_run(r, size=7.5, bold=True, color=GREEN) r = p.add_run('MVP — МИНИМАЛЬНАЯ ВЕРСИЯ, КОТОРАЯ ПРОВЕРЯЕТ ЦЕННОСТЬ') set_run(r, size=9.5, bold=True, color=GREEN) p = c.add_paragraph() p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(3) r = p.add_run('Что обязательно входит, что делаем вручную, что не входит в первую версию.') set_run(r, size=7.5, color=GRAY) mvp = nested_grid(c, 2, 3, [5.7, 5.7, 5.7]) mvp.rows[0].height = Cm(0.45) mvp.rows[1].height = Cm(1.35) mvp_headers = ['ВХОДИТ В MVP', 'ДЕЛАЕМ ВРУЧНУЮ', 'НЕ ВХОДИТ'] for i, h in enumerate(mvp_headers): cell = mvp.cell(0, i) cell.text = '' shade(cell, 'EAF4EF') p = cell.paragraphs[0] p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(0) r = p.add_run(h) set_run(r, size=7, bold=True, color=GREEN) cell2 = mvp.cell(1, i) cell2.text = '' p = cell2.paragraphs[0] p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(0) r = p.add_run(' ') set_run(r, size=7, color=RGBColor(0xFF, 0xFF, 0xFF)) # 06 Difference (merged) c = table.cell(4, 0).merge(table.cell(4, 1)) c.text = '' shade(c, 'FDF4F6') p = c.paragraphs[0] p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(1) r = p.add_run('06 ') set_run(r, size=7.5, bold=True, color=ROSE) r = p.add_run('ОТЛИЧИЕ ОТ АЛЬТЕРНАТИВ') set_run(r, size=9.5, bold=True, color=ROSE) p = c.add_paragraph() p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(3) r = p.add_run('Чем вы лучше по трём параметрам: скорость, цена, доверие?') set_run(r, size=7.5, color=GRAY) diff = nested_grid(c, 2, 3, [5.7, 5.7, 5.7]) diff.rows[0].height = Cm(0.45) diff.rows[1].height = Cm(1.25) diff_headers = ['МЫ', 'АЛЬТЕРНАТИВА 1', 'АЛЬТЕРНАТИВА 2'] for i, h in enumerate(diff_headers): cell = diff.cell(0, i) cell.text = '' shade(cell, 'FDF4F6') p = cell.paragraphs[0] p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(0) r = p.add_run(h) set_run(r, size=7, bold=True, color=ROSE) cell2 = diff.cell(1, i) cell2.text = '' p = cell2.paragraphs[0] p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(0) r = p.add_run(' ') set_run(r, size=7, color=RGBColor(0xFF, 0xFF, 0xFF)) # 07 Pitch (merged) c = table.cell(5, 0).merge(table.cell(5, 1)) c.text = '' shade(c, 'F3F9F6') p = c.paragraphs[0] p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(1) r = p.add_run('07 ') set_run(r, size=7.5, bold=True, color=GREEN) r = p.add_run('ПИТЧ-ФОРМУЛА') set_run(r, size=9.5, bold=True, color=GREEN) p = c.add_paragraph() p.paragraph_format.space_before = Pt(0) p.paragraph_format.space_after = Pt(2) r = p.add_run('Проблема → Решение → Ценность → Доказательство → Призыв.') set_run(r, size=8, italic=True, color=GRAY) add_line_table(c, lines=2, width_cm=17.2, height_cm=0.5) # Footer p = doc.add_paragraph() p.paragraph_format.space_before = Pt(5) p.paragraph_format.space_after = Pt(0) r = p.add_run('Сделайте результат видимым. • Метод Дегтярева • Форум молодёжи Донбасса, 2026') set_run(r, size=7.5, color=LIGHT) doc.save(OUT) print('saved', OUT) if __name__ == '__main__': build()