Трек «Метод Дегтярева»: концепция, презентация и рабочие листы
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# -*- coding: utf-8 -*-
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from docx import Document
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from docx.shared import Pt, Cm, RGBColor
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from docx.enum.text import WD_ALIGN_PARAGRAPH
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from docx.enum.table import WD_TABLE_ALIGNMENT
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from docx.oxml.ns import qn
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from docx.oxml import OxmlElement
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OUT = 'Метод_Дегтярева_роза.docx'
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GREEN = RGBColor(0x2E, 0x7D, 0x5B)
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ROSE = RGBColor(0xB0, 0x3A, 0x55)
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DARK = RGBColor(0x1A, 0x1A, 0x1A)
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GRAY = RGBColor(0x5F, 0x66, 0x6B)
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LIGHT = RGBColor(0x8A, 0x90, 0x95)
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def set_run(run, name='Arial', size=9, bold=False, italic=False, color=DARK):
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run.font.name = name
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run.font.size = Pt(size)
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run.font.bold = bold
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run.font.italic = italic
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run.font.color.rgb = color
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rPr = run._element.get_or_add_rPr()
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rFonts = rPr.find(qn('w:rFonts'))
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if rFonts is None:
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rFonts = OxmlElement('w:rFonts')
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rPr.append(rFonts)
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for attr in ('w:ascii', 'w:hAnsi', 'w:eastAsia', 'w:cs'):
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rFonts.set(qn(attr), name)
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def shade(cell, hex_color):
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tcPr = cell._tc.get_or_add_tcPr()
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shd = OxmlElement('w:shd')
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shd.set(qn('w:val'), 'clear')
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shd.set(qn('w:color'), 'auto')
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shd.set(qn('w:fill'), hex_color)
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tcPr.append(shd)
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def cell_margins(table, top=60, bottom=60, left=100, right=100):
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tblPr = table._tbl.tblPr
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mar = OxmlElement('w:tblCellMar')
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for tag, val in (('top', top), ('left', left), ('bottom', bottom), ('right', right)):
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el = OxmlElement('w:' + tag)
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el.set(qn('w:w'), str(val))
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el.set(qn('w:type'), 'dxa')
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mar.append(el)
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tblPr.append(mar)
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def table_borders(table, color='C9D6CF', size=6):
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tblPr = table._tbl.tblPr
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borders = OxmlElement('w:tblBorders')
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for edge in ('top', 'left', 'bottom', 'right', 'insideH', 'insideV'):
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el = OxmlElement('w:' + edge)
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el.set(qn('w:val'), 'single')
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el.set(qn('w:sz'), str(size))
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el.set(qn('w:space'), '0')
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el.set(qn('w:color'), color)
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borders.append(el)
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tblPr.append(borders)
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def add_line_table(cell, lines=2, width_cm=8.0, height_cm=0.5):
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tbl = cell.add_table(rows=lines, cols=1)
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tbl.autofit = False
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tblPr = tbl._tbl.tblPr
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borders = OxmlElement('w:tblBorders')
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for edge in ('top', 'left', 'bottom', 'right', 'insideH', 'insideV'):
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el = OxmlElement('w:' + edge)
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el.set(qn('w:val'), 'none')
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borders.append(el)
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tblPr.append(borders)
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for row in tbl.rows:
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row.height = Cm(height_cm)
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c = row.cells[0]
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c.width = Cm(width_cm)
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tcPr = c._tc.get_or_add_tcPr()
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tcBorders = OxmlElement('w:tcBorders')
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bottom = OxmlElement('w:bottom')
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bottom.set(qn('w:val'), 'dotted')
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bottom.set(qn('w:sz'), '4')
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bottom.set(qn('w:space'), '0')
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bottom.set(qn('w:color'), 'AFC4B9')
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tcBorders.append(bottom)
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tcPr.append(tcBorders)
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p = c.paragraphs[0]
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(0)
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p.paragraph_format.line_spacing = 1.0
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def add_block(cell, num, title, prompt, color=GREEN, fill='F3F9F6', lines=2, width_cm=8.0):
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cell.text = ''
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shade(cell, fill)
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p = cell.paragraphs[0]
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(1)
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r = p.add_run(num + ' ')
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set_run(r, size=7.5, bold=True, color=color)
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r = p.add_run(title)
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set_run(r, size=9.5, bold=True, color=color)
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p = cell.add_paragraph()
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(3)
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p.paragraph_format.line_spacing = 1.0
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r = p.add_run(prompt)
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set_run(r, size=7.5, color=GRAY)
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add_line_table(cell, lines=lines, width_cm=width_cm, height_cm=0.5)
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def nested_grid(cell, rows, cols, widths, header_fill='EAF4EF'):
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tbl = cell.add_table(rows=rows, cols=cols)
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tbl.autofit = False
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tblPr = tbl._tbl.tblPr
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borders = OxmlElement('w:tblBorders')
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for edge in ('top', 'left', 'bottom', 'right', 'insideH', 'insideV'):
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el = OxmlElement('w:' + edge)
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el.set(qn('w:val'), 'single')
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el.set(qn('w:sz'), '4')
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el.set(qn('w:space'), '0')
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el.set(qn('w:color'), 'D9E2DD')
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borders.append(el)
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tblPr.append(borders)
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for row in tbl.rows:
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for i, c in enumerate(row.cells):
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c.width = Cm(widths[i])
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return tbl
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def build():
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doc = Document()
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section = doc.sections[0]
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section.page_width = Cm(21.0)
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section.page_height = Cm(29.7)
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section.top_margin = Cm(1.3)
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section.bottom_margin = Cm(1.1)
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section.left_margin = Cm(1.4)
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section.right_margin = Cm(1.4)
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normal = doc.styles['Normal']
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normal.font.name = 'Arial'
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normal.font.size = Pt(9)
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normal.font.color.rgb = DARK
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# Header
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p = doc.add_paragraph()
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(0)
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r = p.add_run('РОЗА')
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set_run(r, name='Georgia', size=20, bold=True, color=ROSE)
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p = doc.add_paragraph()
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p.paragraph_format.space_before = Pt(1)
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p.paragraph_format.space_after = Pt(1)
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r = p.add_run('Шаг 4. «Роза» • Метод Дегтярева')
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set_run(r, size=9, bold=True, color=GRAY)
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p = doc.add_paragraph()
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(1)
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r = p.add_run('Сделайте результат видимым и желанным. Не функция, а то, что человек почувствует.')
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set_run(r, size=8, italic=True, color=ROSE)
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p = doc.add_paragraph()
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(5)
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r = p.add_run('Команда: ______________________________ Продукт: ______________________________________')
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set_run(r, size=8.5, color=GRAY)
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# Main table
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table = doc.add_table(rows=6, cols=2)
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table.alignment = WD_TABLE_ALIGNMENT.CENTER
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table.autofit = False
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table_borders(table)
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cell_margins(table)
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heights = [3.0, 3.6, 2.6, 3.2, 3.0, 2.6]
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for i, row in enumerate(table.rows):
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row.height = Cm(heights[i])
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for cell in row.cells:
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cell.width = Cm(9.0)
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# 01 Value (merged)
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c = table.cell(0, 0).merge(table.cell(0, 1))
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add_block(c, '01', 'ЦЕННОСТЬ В ОДНОМ ПРЕДЛОЖЕНИИ',
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'«[Продукт] помогает [группа] [решить проблему] за счёт [механизм]. В отличие от [альтернатива], мы [отличие]».',
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lines=3, width_cm=17.2)
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# 02 Scenario (merged)
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c = table.cell(1, 0).merge(table.cell(1, 1))
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c.text = ''
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shade(c, 'F3F9F6')
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p = c.paragraphs[0]
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(1)
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r = p.add_run('02 ')
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set_run(r, size=7.5, bold=True, color=GREEN)
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r = p.add_run('СЦЕНАРИЙ ИСПОЛЬЗОВАНИЯ')
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set_run(r, size=9.5, bold=True, color=GREEN)
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p = c.add_paragraph()
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(3)
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r = p.add_run('Путь человека от боли до результата. Пять шагов.')
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set_run(r, size=7.5, color=GRAY)
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scenario = nested_grid(c, 2, 5, [3.4, 3.4, 3.4, 3.4, 3.4])
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scenario.rows[0].height = Cm(0.45)
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scenario.rows[1].height = Cm(1.55)
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headers = ['1. ТРИГГЕР', '2. ВХОД', '3. ДЕЙСТВИЕ', '4. РЕЗУЛЬТАТ', '5. ВОЗВРАТ']
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prompts = ['Что происходит в момент боли?', 'Как человек попадает в продукт?', 'Что он делает?', 'Что получает?', 'Почему возвращается?']
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for i, h in enumerate(headers):
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cell = scenario.cell(0, i)
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cell.text = ''
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shade(cell, 'EAF4EF')
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p = cell.paragraphs[0]
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(0)
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r = p.add_run(h)
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set_run(r, size=6.8, bold=True, color=GREEN)
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cell2 = scenario.cell(1, i)
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cell2.text = ''
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p = cell2.paragraphs[0]
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(0)
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r = p.add_run(prompts[i])
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set_run(r, size=6.5, color=GRAY)
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# 03 Before / 04 After
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add_block(table.cell(2, 0), '03', 'ДО',
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'Что человек чувствует сейчас: тревога, злость, усталость, стыд?',
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color=GRAY, fill='F7F8F8', lines=2, width_cm=8.2)
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add_block(table.cell(2, 1), '04', 'ПОСЛЕ',
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'Что он почувствует с продуктом: спокойствие, контроль, гордость?',
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color=ROSE, fill='FDF4F6', lines=2, width_cm=8.2)
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# 05 MVP (merged)
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c = table.cell(3, 0).merge(table.cell(3, 1))
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c.text = ''
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shade(c, 'F3F9F6')
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p = c.paragraphs[0]
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(1)
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r = p.add_run('05 ')
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set_run(r, size=7.5, bold=True, color=GREEN)
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r = p.add_run('MVP — МИНИМАЛЬНАЯ ВЕРСИЯ, КОТОРАЯ ПРОВЕРЯЕТ ЦЕННОСТЬ')
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set_run(r, size=9.5, bold=True, color=GREEN)
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p = c.add_paragraph()
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(3)
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r = p.add_run('Что обязательно входит, что делаем вручную, что не входит в первую версию.')
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set_run(r, size=7.5, color=GRAY)
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mvp = nested_grid(c, 2, 3, [5.7, 5.7, 5.7])
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mvp.rows[0].height = Cm(0.45)
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mvp.rows[1].height = Cm(1.35)
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mvp_headers = ['ВХОДИТ В MVP', 'ДЕЛАЕМ ВРУЧНУЮ', 'НЕ ВХОДИТ']
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for i, h in enumerate(mvp_headers):
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cell = mvp.cell(0, i)
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cell.text = ''
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shade(cell, 'EAF4EF')
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p = cell.paragraphs[0]
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(0)
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r = p.add_run(h)
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set_run(r, size=7, bold=True, color=GREEN)
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cell2 = mvp.cell(1, i)
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cell2.text = ''
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p = cell2.paragraphs[0]
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(0)
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r = p.add_run(' ')
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set_run(r, size=7, color=RGBColor(0xFF, 0xFF, 0xFF))
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# 06 Difference (merged)
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c = table.cell(4, 0).merge(table.cell(4, 1))
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c.text = ''
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shade(c, 'FDF4F6')
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p = c.paragraphs[0]
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(1)
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r = p.add_run('06 ')
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set_run(r, size=7.5, bold=True, color=ROSE)
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r = p.add_run('ОТЛИЧИЕ ОТ АЛЬТЕРНАТИВ')
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set_run(r, size=9.5, bold=True, color=ROSE)
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p = c.add_paragraph()
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(3)
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r = p.add_run('Чем вы лучше по трём параметрам: скорость, цена, доверие?')
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set_run(r, size=7.5, color=GRAY)
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diff = nested_grid(c, 2, 3, [5.7, 5.7, 5.7])
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diff.rows[0].height = Cm(0.45)
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diff.rows[1].height = Cm(1.25)
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diff_headers = ['МЫ', 'АЛЬТЕРНАТИВА 1', 'АЛЬТЕРНАТИВА 2']
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for i, h in enumerate(diff_headers):
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cell = diff.cell(0, i)
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cell.text = ''
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shade(cell, 'FDF4F6')
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p = cell.paragraphs[0]
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(0)
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r = p.add_run(h)
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set_run(r, size=7, bold=True, color=ROSE)
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cell2 = diff.cell(1, i)
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cell2.text = ''
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p = cell2.paragraphs[0]
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(0)
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r = p.add_run(' ')
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set_run(r, size=7, color=RGBColor(0xFF, 0xFF, 0xFF))
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# 07 Pitch (merged)
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c = table.cell(5, 0).merge(table.cell(5, 1))
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c.text = ''
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shade(c, 'F3F9F6')
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p = c.paragraphs[0]
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(1)
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r = p.add_run('07 ')
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set_run(r, size=7.5, bold=True, color=GREEN)
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r = p.add_run('ПИТЧ-ФОРМУЛА')
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set_run(r, size=9.5, bold=True, color=GREEN)
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p = c.add_paragraph()
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p.paragraph_format.space_before = Pt(0)
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p.paragraph_format.space_after = Pt(2)
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r = p.add_run('Проблема → Решение → Ценность → Доказательство → Призыв.')
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set_run(r, size=8, italic=True, color=GRAY)
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add_line_table(c, lines=2, width_cm=17.2, height_cm=0.5)
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# Footer
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p = doc.add_paragraph()
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p.paragraph_format.space_before = Pt(5)
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p.paragraph_format.space_after = Pt(0)
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r = p.add_run('Сделайте результат видимым. • Метод Дегтярева • Форум молодёжи Донбасса, 2026')
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set_run(r, size=7.5, color=LIGHT)
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doc.save(OUT)
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print('saved', OUT)
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if __name__ == '__main__':
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build()
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